I am a Fundraising and Marketing leader with 16 years experience in the charity, NHS, social enterprise, and higher education sectors in both Ireland and the UK. My strengths are in co-creating strategies through meaningful relationships with a myriad of stakeholders, and in developing and growing thriving teams to achieve sustainable income growth.
With experience in high-value, senior volunteers, public fundraising, marketing, communications and digital fundraising, I’ve managed complex operational challenges such as organisational restructures, change management programmes and multi-dimensional stakeholder and board-level relationships. With a degree in Marketing and Management, I’m passionate about taking a truly supporter centric approach to my work to cut through the traditional charity noise and foster deeper relationships and life-time loyalty.
Fundraising strategy and board governance review with Hatch Enterprise, a charity supporting underrepresented entrepreneurs
Providing consultancy since 2020 on fundraising strategy, income diversification, marketing strategy, case for support development and a board governance review. Income has tripled in this time.
Associate Director at Evelina London Children’s Charity and Deputy Director of Public Fundraising at Guy’s & St Thomas’ Hospital Charities
A dual leadership role across three NHS charities and the King’s College London Development team, I led on public fundraising, strategic direction, capital campaigns and clinical academic cases for support.
Fundraising Director at Tommy’s, the baby charity
I led a team raising £6.5million, developed a new 5yr Fundraising strategy, launched their first Senior volunteer fundraising board and led on corporate partnership development.