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St George’s Hospital Charity: Trustee Recruitment Case Study

Eastside People

St Georges Hosiptal Charity Colour Charity mergers and partnerships and specialist services

Trustee Recruitment: Search for people who represent of the diversity of a local community and have particular skills.

Summary

  • Recruitment of two trustees with a diverse background and specific skills
  • Open recruitment process included targeting minority groups and communities
  • One ethnic minority candidate and another ethnically minoritised person were appointed as trustees.

The Brief

Eastside People were commissioned by St George’s Hospital Charity Board to recruit two new Trustees.

The charity wanted the recruitment to be representative of the diversity of its local community and they also asked us to target particular skill areas.

We encouraged applications from under-represented groups, particularly people from ethnically minoritised backgrounds, but also from a broad age-range and people living with disabilities. We welcomed applications from people who had not been senior volunteers or non-executives before.

We were looking for trustees with skills and experience in the following:

  • Fundraising and income generation
  • Communications and PR, particularly digital and social media
  • Business and commercial expertise especially entrepreneurial businesses within St. George’s catchment area.

The Search

We followed an open recruitment process, advertising the roles widely and reaching out directly to numerous networks and individuals. We contacted the following organisations/people and asked them to help spread the word about the role, providing them with wording for the ad and with a comprehensive and engaging information pack:

  • Voluntary sector coordination bodies
  • Wandsworth Community Empowerment Network
  • West Indian Friends and Families Association
  • Hope Atrium, a Black and Asian led health and social care group
  • Muslim Women of Merton
  • Wandsworth Chamber of Commerce
  • Wandsworth CVS
  • The three Wandsworth councillors
  • Eastside People’s talent pool and wider networks.

On LinkedIn, we connected with several minority group platforms and asked them to spread the word about the role.

The role was advertised on the following online platforms:

  • Third Sector Volunteering
  • Charity Jobs
  • ACEVO
  • Women on Boards
  • LinkedIn
  • Twitter
  • Eastside People and client websites.

Our individual search was largely focused on connecting to people from  Black and Asian communities (about 80% of individual contacts).

We approached Eastside People and I was impressed with the way they executed their plans and within the agreed budget to deliver excellent candidates from which we were able to appoint high calibre individuals.

Martyn Willis, CEO St George's Hospital Charity

St George's Hospital NHS staff Charity consultancy services eastside people St George's Hospital Charity Eastside People Case study Charity consultancy services eastside people

Solution

We interviewed a large number of potential candidates and subsequently recommended six longlist candidates to the charity, all from the Black and Asian community. We also provided 14 further CVs of people who also met skills the criteria but who weren’t all from a minority background.

The charity decided to interview five of the people recommended plus three candidates from the further list of 14 (two white and one from an ethnic minority).

The charity appointed one ethnic minority candidate and another ethnically minoritised person as trustees. They also offered one ethnic minority candidate a position on the Business Development Committee.

Additional Resources

For more information about recruitment of ethnic minority trustees, read the Action for Trustee Racial Diversity’s (ATRD) ‘Practical Guide to recruiting Black and Asian Charity Trustees’.

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Phone: +44 (0) 203 821 6174
Email: [email protected]