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Chanctonbury Leisure Centre: Charity Social Investment Case Study

Eastside People

Charity strategy and consultancy with eastside people charity services

Social Investment Consultancy: Chanctonbury Leisure Centre Loan & Grant

Summary

  • Chanctonbury Community Charity needed capital to re-open a community leisure centre which closed during COVID
  • Eastside People consultants identified that CAF Venturesome under the Access Reach programme could help them raise the finance they needed
  • A 5 year financial projection was submitted, resulting in a 3-year £100,000 social investment loan for cashflow and staff, with an interest rate of 6.5%
  • The deal also included an additional £50,000 grant, to be used for a  wellbeing programme and the development of an outdoor pitch.

Background

Chanctonbury Leisure Centre is a registered charity in the village of Storrington, West Sussex. As with many not-for-profit leisure bodies, it leases its main centre site from the local council and uses it to run leisure, sports and wellbeing services for the benefit of people in the area. Its charitable status means any surplus generated by the centre is invested back into facilities and services.

Chanctonbury Leisure Centre had previously been part of a larger body, Adur Community Leisure Ltd, which went into liquidation in 2020 due to the financial impact of COVID-19. Chanctonbury Leisure Centre itself had been closed in this period. Chanctonbury Community Leisure Ltd was created in February 2021, registered as a charity. It secured a lease from the parish council on a 15-year peppercorn (nominal) rent, then set about reopening the centre.

However, the newly-independent charity still needed capital, both to get it through a difficult operating period with limited cashflow and to invest in new services. This included an ambition to hire a Wellbeing Programme Manager, to work closely with health and social services in the area for a more holistic approach to public health and wellbeing. It also features a plan to redevelop the outdoor games court into an all-weather pitch with a rubber crumb surface, which would help to generate more income.

From the initial consultation through to the confirmation of support, the process was made incredibly smooth. The professional approach enabled us to successfully apply for an Access Reach Grant.

Andrew Dunstan, Chanctonbury Leisure Centre Manager

Chanctonbury Leisure Centre People on Treadmills Eastside People Chanctonbury Leisure Centre Community Fitness Website Eastside People

Project

Eastside People consultant Mike Taylor produced a thorough short-to-medium-term strategic business plan for the charity, covering the multiple strands of their business and ensuring that relative sensitivities were applied throughout. This huge, and ultimately successful, piece of work was formulated and presented in a relatively short time-frame.

Solution

After initially exploring other options, Eastside People consultants helped Chanctonbury determine that working with CAF Venturesome under the Access Reach programme was their best route for raising the finance they needed.

Consultant Mike Taylor put together a five-year financial projection, including cashflow and potential footfall, along with a business case for capital to fund the new outdoor pitch and a scaled-up staff team at Chanctonbury. As well as the need for a Wellbeing Programme Manager, it was determined that additional staff capacity would allow the leisure trust’s senior team to better balance business management with operational matters. To further demonstrate social impact, the drafting process also collated comments from users and other stakeholders about proposed services and how these would improve their quality of life. The proposed plan drew inspiration from UK Active’s framework for leisure centre recoveries following COVID-19.

Based on the proposal, CAF Venturesome agreed to provide Chanctonbury Community Leisure a 3-year £100,000 social investment loan for cashflow and staff, with an interest rate of 6.5%. The deal also included an additional £50,000 grant, to be used for the wellbeing programme and the development of the outdoor pitch.

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