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Nurtrio: Charity Merger Implementation Support Case Study

Eastside People

nurtrio Charity strategy and consultancy with eastside people charity services

Merger Consultancy: Expert Knowledge and Support Help Deliver Successful Merger Outcome.

Summary

  • Project: Merger of limited companies NAViGO Extra and Ace Homecare with charity Care4All to become a new charity called Nurtrio, under the parent company of NAViGO Health and Social Care CIC
  • Project duration: 13 months
  • Number of Eastside People team members involved: One, with support from head of partnerships and mergers Tracey O’Keefe.

Background

The charity Care4All and community interest company NAViGO had worked together for several years. Their leaders got on well and they talked about a merger. But in spite of their good intentions, the initial attempt to merge was, in the words of Care4All’s CEO Jo Barnes, “an absolute disaster”.

Care4All had been founded in 2007 by Jo and a colleague, and had developed into a service provider for people with learning disabilities and older people in North East Lincolnshire. NAViGO, a community interest company, focused on supporting mental health in the same area.

The two organisations worked together on a specific project in 2016, and a memorandum of understanding was in place. The following year, they joined together to buy Ace Homecare, a private home care agency. At the same time, another company, NAViGO Extra (an existing subsidiary of NAViGO), was providing supported living and home care for people with mental health issues in the area.

The organisations were crossing over in terms of what they were delivering and where, and it seemed to Simon Beeton (Deputy Chief Executive of NAViGO) and Jo to make sense to merge to make a bigger, more sustainable body.

For me, it was about being able to deliver the best possible services as well as offering more choice. Our focus is on the people who we support and those who choose to work with us.

Jo Barnes, CEO, Nurtrio

Nurtrio-Care4All and NAViGo-case-study-merger-person-on-bicycle-aspect-ratio-600-400 Person with giant inflatable champagne bottle

Project

A few years later, in 2021, Jo and Simon decided to try the merger again, with a goal of creating an organisation that would be able to provide a range of social care services and support for vulnerable people including individuals with mental health conditions, older people and those with learning disabilities and complex needs, but this time bringing in consultants to support the process. They decided that Eastside People, with the team’s deep experience of merger implementation, was a perfect fit.

Different organisational cultures, personality clashes and legal hurdles are challenges that beset many mergers, and this merger was no different, compounded by the complexity of several organisations being involved with different legal forms. The independent role that Eastside People’s consultant, Deborah Jenkins, played was vital to the merger’s success.

Solution

While Simon and Jo remained resolute that the merger was going to be a triumph, other staff and board members were doubtful, worrying about losing their own organisations’ identities and fearing the legal and regulatory implications of merging a charity with private companies.

They needed someone to stand back and navigate the process,” says Deborah.

Jo agrees, pointing out that Deborah’s expertise won over those who were less confident. “Deborah very quickly gained the respect of everyone because she very clearly has a wealth of knowledge and experience,” says Jo.

Deborah was able to make use of her independent role to act as a facilitator to diffuse tensions and move everyone towards an agreement. “Someone independent can be the bridge between key senior level stakeholders, build consensus and navigate through,” she explains.

Deborah acted as an adviser to the shadow board – the trustees and board members overseeing the merger – through the governance of the merger. She also offered invaluable support to Jo and Simon (who by this time had been promoted to CEO of NAViGO) during the ups and downs of the process. “It gave them confidence having someone who had already led and been involved in mergers themselves to say, it’s a bit of a rollercoaster, but it’s normal for it to feel like this and we can find a way through,” says Deborah.

Despite the complexity of the merger, Eastside People kept their input lean by ensuring that Deborah’s role was very tightly defined as Merger Project Director. A member of staff from one of the merging organisations took on the day-to-day project management, working closely alongside Deborah, who was able to focus on the tasks that only an outside consultant could do.

After just over a year of work, the merger was finalised on 1 April 2022. Jo became CEO of the new organisation, Nurtrio, under the parent company of NAViGO CIC. Today, some of the new organisation’s services are consolidating, while others are growing. The ambition is to build a solid organisation that grows organically.

The point of the whole project, says Jo, was being able to better serve the people who require Nurtrio’s support and care services. “For me, it was about being able to deliver the best possible services as well as offering more choice,” she says. “Our focus is on the people who we support and those who choose to work with us.”

Jo is convinced that working with Eastside People was a good decision. “From the very beginning, Eastside People have shown themselves to be hugely knowledgeable and supportive,” says Jo. “Without Deborah’s input, I am 100 per cent confident that we would not have achieved the merger.”

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