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Eastside People

A community of skilled & experienced consultants from diverse industries & backgrounds that help charity & not-for-profit leaders build sustainability, capacity & impact.

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Fiona McAuslan Eastside People member

Fiona McAuslan

Consultant

I’m a strategy and communications consultant with a smorgasbord of experience in the private, public and third sectors. I'm passionate about building strong, empowered and inclusive communities particularly amongst people disadvantaged by structural inequality.

My background is in print and digital journalism, and research-led storytelling informs my approach for both internal and external communications.

I’ve applied the adage ‘strength in diversity’ to my own wiggly career path. Experienced in a full gamut of sectors, I combine impact-driven strategic direction, inclusive storytelling, measurable marketing campaigns and brilliant event delivery while keeping an eye on how it knits together to serve your mission.

Output is important but so is process: how we work together is just as valuable as the story we’ll tell. I’m all about a joyful and rewarding client relationship.

Key Skills/Consultancy Specialisms:

Key Projects:

Fractional In-house Communications Director, a small but mighty governance charity

Directing all written communications, including for the website, guides, newsletters, social channels and press releases. I also sat on the steering committees for outputs including Charity Commission-endorsed governance guides, conferences, and the development of online training programmes.

Internal communications strategic direction, a medium sized health charity with a membership structure

A change to the charity’s structure had implications for the members’ voting rights. We needed to communicate the proposal clearly, through an accessible timetable of events, giving ample opportunity for interjection. Did I mention empathy? For me, it was the heart of the strategy. Together, we ensured members felt seen and heard throughout the journey which led, gratifyingly, to success.

Charity Vice Chair & Chair of the HR and Governance committee, a medium sized education charity

With a governance and EDI remit, I flex my board culture chops to support a productive, engaged board environment. My remit includes leading trustee recruitment (diversity equals capability) and trustee appraisals (inclusivity’s secret sauce). I also led the implementation of the charity’s first equity, diversity and inclusion policy and framework.