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Tracey O’Keefe

Account Director - Partnerships & Mergers

 I chose to work in the sector because it gives me the ability to work with a community of people with a shared purpose and allows me to use the skills and experience I have been fortunate to gain over my career to contribute to vital organisations who support the most vulnerable in our society.

I have been involved with the charity and social enterprise sector for over 13 years, both as a volunteer and executive, having spent most of my career as a professional marketer in the private sector. As Accountable Director – Partnerships & Mergers for Eastside People, I support our clients to achieve their strategic goals and maximise the benefits for their beneficiaries through a wide range of partnership working, including merger.

Before joining Eastside People I was the founding Managing Director of the Hospice Quality Partnership – a social enterprise, owned by 70 independent charitable hospices across the UK, working together to reduce cost, improve efficiency, quality and reach of services to those with life-limiting illness.

I have a Masters in Business Administration (MBA) and a Professional Diploma in Marketing from the Chartered Institute of Marketing.

In my spare time I enjoy walking with our dog, reading, and going to the theatre. I also enjoy a range of water sports but am very much a fair weather paddleboarder!

Speak to Our Team

Call us, send an email or complete our simple contact form and we’ll get back to you. Phone: +44 (0) 20 7250 8334
Email: sarahc@eastsidepeople.org