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Tracey O’Keefe

Consultant

After a professional career in marketing and business development in both the public and private sectors, I have worked in the social sector for 20 years as a Consultant, Non-Executive Director, Trustee, and Chair.

I support charities and social businesses to improve their sustainability and social impact through: improved governance; effective strategy development and implementation; strategic partnerships, including merger; and income diversification, including social investment.

I have a particular interest and expertise in the hospice sector.

Key Skills/Consultancy Specialisms:

Key projects:

Strategic partnerships and merger, hospice sector

I have led the development of a shared procurement partnership involving 70 independent hospice charities; and supported two successful merger projects within the hospice sector.

Governance review, large health and social care charity

I conducted a governance review of the parent charity and its subsidiary to establish the merits or otherwise of a fully integrated merger.

Business model review, Women’s Cancer Charity

I delivered a comprehensive business model review, including income generation and partnership options to support the strategy, growth and sustainability of the charity going forward.

Social investment, major social impact investor

I supported the investment manager of a new social investment fund with sourcing appropriate clients and projects within the health and social care sector.

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Phone: +44 (0) 203 821 6174
Email: [email protected]